Items Tagged with 'branding'

ARTICLES

Lynn Woolf

Hear from New Mahindra NA Marketing Vice President Jay Litsey

In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
Read More
From the Field

Defending Your Brand

We poll our subscribers each Monday on a wide range of dealership topics and one question in particular stirred up our dealer-readers: “Do you agree or disagree with the U.S. District Court ruling in favor of Deere & Co. in a lawsuit filed to protect use of the trademark green and yellow color combination on agricultural equipment?”
Read More

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings