If branding can negatively slash a company’s market value by tens of millions of dollars within days, how effective can GOOD and TARGETED branding for your company be?
Massey Ferguson, a worldwide brand of AGCO, announced a fresh new look for its iconic MF Triple Triangle logo and its new “Born to Farm” brand identity to celebrate its 175 year anniversary in 2022.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
Every 3 years since 2011, Ag Equipment Intelligence and Farm Equipment magazine have conducted a poll asking farmers why they would move away from their favorite brand of equipment.
We poll our subscribers each Monday on a wide range of dealership topics and one question in particular stirred up our dealer-readers: “Do you agree or disagree with the U.S. District Court ruling in favor of Deere & Co. in a lawsuit filed to protect use of the trademark green and yellow color combination on agricultural equipment?”
The rural equipment market has made the national news again and this story shows why
you need to understand and make the most of the branding for the lines you carry.
This "Managing for Success Volume 2" eGuide shares how you can sell more, create better employees and bring professionalism to your service department and it’s FREE!
Now that we’ve had some time to recover from the contentious 2016 election, it’s a good time to view the campaigns in terms of a case study in what to do — and not to do — if you want to win people over to your side.
PSA Laboratory Furniture is your trusted laboratory furniture supplier in the United States. Our range includes durable laboratory cabinets, fume hoods, and stainless countertops that meet any lab environment’s specific needs. With our custom laboratory furniture and specialized lab equipment, we...
Next Point Bearing is a nationwide bearing distributor known for quality, reliability, and fast service. We offer a wide range of precision bearings, including the 6200 bearing, and support OEMs, distributors, and industrial teams across the U.S. As a trusted ball bearings and linear motion...
Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.