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ARTICLES

Betting on America: How WorkSaver Tripled & Thrives in U.S. Manufacturing

June 19, 2025

In this episode of The Germinate Podcast, Joe Sampson and Tim Burenga take listeners on a 45-year journey of WorkSaver—from its founding by Tim’s father in 1980 to its evolution as a dual-focused manufacturer and OEM contract specialist. Tim shares hard-earned lessons in cost control, cash flow management, and the balance between growing the dealer network while protecting its value.

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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

March 27, 2025

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

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News Release

Fastline Marketing Group Launches New Website

November 20, 2024 | Posted in Dealer News

Fastline Marketing Group has announced the launch of its newly redesigned website.

EDA Partners with Visor Benefits to Provide Free Webinar

Using Benefits as a Recruiting Tool

February 6, 2018 | Posted in Dealer News

The Equipment Dealers Assn. announces that Bill Hill, president of Visor Benefits, will present a free webinar for dealers on February 21, 2018 at Noon (CST).

Dealership of the Year: PrairieCoast Equipment

Overcoming the Challenges of Hiring in the Agriculture Industry

By Lynn Marcinkowski Woolf and Kim Schmidt posted on November 13, 2015 | Posted in Dealer News, Rural Lifestyle Market

Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, explains the dealership's internal advancement opportunities and how they incentivize personal growth and development.

TISCO Launches Blog for Ag Industry

July 21, 2011 | Posted in Best Practices

TISCO, the leading provider of all-makes aftermarket tractor and agricultural equipment parts and accessories in North America, has launched a blog to serve as a resource for information about farming, agriculture and tractor parts.

Current Issue

Rural Lifestyle Dealer

Checking in on the Rural Lifestyle Market

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

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5 Questions with Tim Phillips: From Challenges to Opportunities: What's Working for Kioti?

Applauding the dealer network support and highlighting its broad product line, Kioti’s VP of Sales Ops Tim Phillips addresses key components behind the company’s success.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.