Items Tagged with 'manufacturers'


Trends to Watch

Take Advantage of Brand Preferences

More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.
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Lynn Woolf
From the Desk of Lynn Woolf

No Easy Way Out

A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
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