More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.
Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer
A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
With the growth of the compact Wheel Loader market in North America ag sector, Bobcat has introduced the L65 and L85 Compact Wheel Loaders to meet demand. The two models boast 55HP and 68HP respectively, as well as a variety of attachments including a 1 yard lightweight bucket, a combination bucket and angle broom to clear away dirt, snow or other debris.
Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.