AgriVision Equipment Group and PrairieLand Partners are entering into a joint venture effective Jan. 3, 2022, pending Deere & Company approval. With a combined 32 stores in Iowa, Nebraska, Kansas and Missouri, the companies believe the expanded geographies will give customers greater access to parts, equipment, technology experts and support.

Dealers share words of wisdom, encouragement — and a few warnings — about what they’ve learned from their years in the equipment industry.

Now is the time to drive more business to YOUR dealership through more effective marketing.

For the past 3 years, PrairieLand Partners’ Emporia, Kan., location has led hundreds of participants through the scenic Flint Hills riding on Gator utility vehicles as part of a charity fundraiser.