Over the years, we’ve talked to many rural lifestylers about their operations and equipment needs. In this article look back at some of the more memorable takeaways dealers should keep in mind when serving rural customers today.

Rural Lifestyle Dealer’s long-standing series helps dealers better understand how rural lifestylers live and work, so they can recommend equipment that makes their lives easier and better.

For the past 3 years, PrairieLand Partners’ Emporia, Kan., location has led hundreds of participants through the scenic Flint Hills riding on Gator utility vehicles as part of a charity fundraiser.

Dealers say participating in award programs not only brings recognition, but strengthens the bond between the dealer, the manufacturer and customers.

With increasingly efficient technology and demand driving introductions, major manufacturers like STIHL, Kohler and CORE Outdoor Power have begun manufacturing innovative environmentally friendly or "green" outdoor power equipment. Some manufacturers are making gasoline engines more fuel-efficient and offering propane-fueled versions, while others are creating battery-powered outdoor power equipment with comparable performance to gasoline models.