Jaime Elftman

Jaime Elftman

Jaime Elftman is Assistant Editor for Rural Lifestyle Dealer. A graduate of the University of Wisconsin, she joined Lessiter Publications as an editorial intern in 2014 before joining the staff full-time later that same summer.

Contact: jelftman@lesspub.com

ARTICLES

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What Rural Lifestylers Want From You: 10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.
Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.
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PrairieLand Partners Rallies Community Support

The annual ‘Gator Rally’ event raises money for local charities, builds relationships with area businesses and builds new employee leaders.
For the past 3 years, PrairieLand Partners’ Emporia, Kan., location has led hundreds of participants through the scenic Flint Hills riding on Gator utility vehicles as part of a charity fundraiser.
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REK Profile
Dealer Profile: REK Equipment

From Used to New: Filling the Gap

REK Equipment is building a strong customer base and a new facility thanks to the success of unique service programs and a diverse product offering.
REK Equipment is building a strong customer base and a new facility thanks to the success of unique service programs and a diverse product offering.
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Innovations in Technology Drive Manufacturer Investments in 'Green' Equipment

With increasingly efficient technology and demand driving introductions, major manufacturers like STIHL, Kohler and CORE Outdoor Power have begun manufacturing innovative environmentally friendly or "green" outdoor power equipment. Some manufacturers are making gasoline engines more fuel-efficient and offering propane-fueled versions, while others are creating battery-powered outdoor power equipment with comparable performance to gasoline models.
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