Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.

A dedicated and valuable member of the Lessiter Media family, Amy earned the respect of hundreds of folks she worked closely with from around the world.

The 2025 Tabbie Awards featured nominations from across the globe, with submissions coming from countries such as the United States, Canada, the United Kingdom, New Zealand, India and Australia.

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

When asked about the origin of his leadership style, the late Gulf War General Norman Schwarzkopf answered, “I never walk past a problem. I never see something going wrong and forget about it. I always stop and confront it right there.”