Webinars

Interested in one of our past webinar events? Check them out below.

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ARTICLES

Understanding the Key Roles in a Dealership [Webinar]

For even the most seasoned owners and managers, the list and job descriptions for the different positions in a dealership is enough to make heads spin. Join Sara Hey of Bob Clements International as she walks through the different positions for each department and how to determine your next best hire. [To view any of our webinar replays, you must be logged in with a free user account.]
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A ‘Deep Down’ Look at Rural Lifestyle Dealer’s 2019 Dealer Business Trends & Outlook Report [Webinar]

Rural Lifestyle Dealer’s award-winning Managing Editor, Lynn Woolf, shares a “deep down” look at the rural market in this interactive webinar. She presents trends from the extensive 2019 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.]
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Maximizing Your Business Management Software [Webinar]

During this free, live webinar event, Bob Clements shares ideas on using various pricing strategies for both service and parts; the value of building parts and service sets in your software to reduce the time it takes to complete work orders, why you should add an extra percentage on parts you sell to your own shop and specific reports you should look at daily to see how your people and departments are producing. [To view any of our webinar replays, you must be logged in with a free user account.]
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Marketing Strategies to Grow Your Dealership [Webinar]

Marketing money is a precious commodity that we don’t want to waste. As you look at your marketing strategy for the upcoming year, it’s important to understand the cost of bringing a new customer into your dealership vs. the cost of motivating existing customers to purchase more to attain good profitable growth. Sara Hey of Bob Clements International discusses how to determine your Customer Acquisition Cost, Customer Lifetime Value and your Customer Profitability, as well as marketing strategies for your dealership. [To view any of our webinar replays, you must be logged in with a free user account.]
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A 'Deep Down' Look at Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report [Webinar]

Rural Lifestyle Dealer's Managing Editor, Lynn Woolf, shares a "deep down" look at the rural market in this interactive webinar. She presents trends from the extensive 2018 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.]
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Dealing with Conflicting Personalities — Employees, Customers and More! [Webinar]

Have you ever thought to yourself, "Running a business would be easy if I didn't have to deal with people?" Dealing with conflicting personalities and day-to-day business can be exhausting, not to mention it can put strain on the actual work to be done to keep your business running successfully. Sara Hey, VP of Operations and Development at Bob Clements International, explains why some people drive you crazy and what you can do about it. [To view any of our webinar replays, you must be logged in with a free user account.]
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Measuring Up: The Financial Metrics Every Dealer Should Know [Webinar]

Over the past 5 years, there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment, according to data gathered in the United Equipment Dealer's Assn.'s Cost of Doing Business Study. Rex Collins, a Principal of HBK CPAs & Consultants, who consulted on the study, offers insights regarding the financial ratios you should be measuring and the benchmarks you should be striving to achieve. [To view any of our webinar replays, you must be logged in with a free user account.]
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