Webinars

Interested in one of our past webinar events? Check them out below.

These event replays are FREE. All you need to do to access one is to Register or Log In.

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ARTICLES

Marketing Strategies to Grow Your Dealership [Webinar]

Marketing money is a precious commodity that we don’t want to waste. As you look at your marketing strategy for the upcoming year, it’s important to understand the cost of bringing a new customer into your dealership vs. the cost of motivating existing customers to purchase more to attain good profitable growth. Sara Hey of Bob Clements International will discuss how to determine your Customer Acquisition Cost, Customer Lifetime Value and your Customer Profitability, as well as marketing strategies for your dealership. Register now >>
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A 'Deep Down' Look at Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report [Webinar]

Rural Lifestyle Dealer's Managing Editor, Lynn Woolf, shares a "deep down" look at the rural market in this interactive webinar. She presents trends from the extensive 2018 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.]
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Dealing with Conflicting Personalities — Employees, Customers and More! [Webinar]

Have you ever thought to yourself, "Running a business would be easy if I didn't have to deal with people?" Dealing with conflicting personalities and day-to-day business can be exhausting, not to mention it can put strain on the actual work to be done to keep your business running successfully. Sara Hey, VP of Operations and Development at Bob Clements International, explains why some people drive you crazy and what you can do about it. [To view any of our webinar replays, you must be logged in with a free user account.]
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Measuring Up: The Financial Metrics Every Dealer Should Know [Webinar]

Over the past 5 years, there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment, according to data gathered in the United Equipment Dealer's Assn.'s Cost of Doing Business Study. Rex Collins, a Principal of HBK CPAs & Consultants, who consulted on the study, offers insights regarding the financial ratios you should be measuring and the benchmarks you should be striving to achieve. [To view any of our webinar replays, you must be logged in with a free user account.]
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[Webinar] Do these 7 Steps to Find & Hire the Right Employees

One of the biggest pain points for all business owners is finding, interviewing and hiring employees. Follow along with Sara Hey of Bob Clements International in this step-by-step approach to make the process easier and build up your staff with motivated employees. [To view any of our webinar replays, you must be logged in with a free user account.]
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[Webinar] A 'Deep Down' Look at Rural Lifestyle Dealer's 2017 Dealer Business Trends & Outlook Report

Rural Lifestyle Dealer's Managing Editor, Lynn Woolf, shares a "deep down" look at the rural market in this interactive webinar. She presents trends from the extensive 2017 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.]
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Creating a High Performance Sales Team [Webinar]

There is a big difference between an order taker and a professional sales person.  In today’s competitive marketplace where every dealership is competing for every sale it critically important to make sure your people are maximizing each opportunity to sell more equipment at better margins. During this live webinar event, Bob Clements shared specific ideas on how to hire, train and manage a high performance sales team. This FREE webinar was brought to you by Yanmar.


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