In an interview at Equip Expo 2023, Ron Scheffler, senior product manager at Bobcat Co., confirmed that the Steiner brand would be staying "indefinitely."

Thus far in 2023, Doosan Bobcat has announced 4 different rebrandings, including RYAN Turf Renovation Equipment, Doosan Portable Power, the Doosan Industrial Air line of rotary air compressors and Doosan Industrial Vehicle transitioning to the Bobcat trade dress in North America and applicable markets worldwide.

"The Steiner brand is remaining indefinitely, [we will be] supporting our customers and the channels they have," said Scheffler.

Scheffler confirmed that Bobcat's recent entry into the articulated tractor market this summer — the AT450 — is a repainted Steiner model.

"We have Steiner dealerships that have been with us a long time," he said. "We want to maintain those relationships and maintain that product line."

Rural Lifestyle Dealer had published one Bobcat dealer's pictures of a compact articulated tractor branded as the Bobcat AT2025 in March of this year. The post’s caption reads: “Another cool reveal at the #Bobcat Dealer Meeting was the concept for the new Bobcat AT2025 articulated compact tractor.”

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