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Ben Thorpe

Ben Thorpe

Ben Thorpe worked with Lessiter Media from 2019 to 2024, working as the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He graduated with a writing degree from Carroll University.

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2024 Dealer Success Academy

Rural Lifestyle Equipment Dealer Panel — 2024 Outlook

Mac Payne, Doug Vahrenberg, Mike Gillum, Ben Thorpe
By Mac Payne, Doug Vahrenberg, Ben Thorpe, and Mike Gillum | Posted in Data & Forecasts, Best Practices

Dealer executives Michael Gillum (Gillum’s Service & Repair, Ashland, Ky.), Doug Vahrenberg (Vahrenberg Implement, Higginsville, Mo.) and Mac Payne (Berry Companies, Little Elm, Texas) have a “state of the industry” discussion for the year ahead.


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2024 Dealership of the Year

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business
By Ben Thorpe posted on February 22, 2024 | Posted in Best Practices, Dealership Marketing, Rural Lifestyle Market
When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.
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