Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:
- Flashback: Kieckhaefer Mercury Demonstrates First-of-its-Kind Chainsaw
- What Do You Get When You Combine March Madness and Bad Boy Mowers?
- Playing Chicken with the OEMs
- Signature Stories: Marty Grunder with Grunder Landscaping
- Tolkien’s Ag Connection
Best of the Web This Week is brought to you by TYM.
TYM celebrates is 75th anniversary in 2026. We create tractors that bring together alluring form, advanced function and accessible value. Through our expertise in design, engineering and manufacturing, the company helps owners overcome every obstacle as they shape the world around them. TYM North America is headquartered in Georgia and we assemble our tractors in four facilities in GA, PA, TX and OR for our U.S. and Canadian dealers.
Flashback: Kieckhaefer Mercury Demonstrates First-of-its-Kind Chainsaw
Check out this Facebook post for the Cedarburg History Museum. Back in 1943, with the war on, Kieckhaefer Mercury of Cedarburg was in Chicago demonstrating their brand-new, first-of-a-kind Mercury-Disston two-man chain saw at an exhibit.
What Do You Get When You Combine March Madness and Bad Boy Mowers?
What do you think of this new training program that Coach Izoo and Bad Boy put together this March Madness?
Playing Chicken with the OEMs
Sara Hey from Bob Clements International breaks down the problem with dealers “playing chicken” with their manufacturers on ordering to see who gives in first on the better deal. Both dealers and manufacturers need to communicate clearly with each other.
Signature Stories: Marty Grunder with Grunder Landscaping
From grass-stained jeans to leading one of the most respected landscape companies in the country — Marty Grunder’s story is one of grit, vision, and smart growth. In this episode of Signature Stories, we travel to Dayton, Ohio, to meet Marty Grunder, Founder and CEO of Grunder Landscaping Co. What started in 1988 as a passion for working outdoors has grown into an $18 million, year-round operation built on the right people, the right technology, and the right equipment.
Tolkien’s Ag Connection
J.R.R. Tolkien understood the “heart” of the farmer and farrier — and chose these noble tradesmen to demonstrate what the courageous heart can overcome together in the most daunting & severe challenge. This famous quote from Aragorn, Ranger of the North, in "The Lord of the Rings Trilogy: The Two Towers” uniquely intersects two of Lessiter Media’s core audiences.
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Best of the Web This Week is brought to you by TYM.
TYM celebrates is 75th anniversary in 2026. We create tractors that bring together alluring form, advanced function and accessible value. Through our expertise in design, engineering and manufacturing, the company helps owners overcome every obstacle as they shape the world around them. TYM North America is headquartered in Georgia and we assemble our tractors in four facilities in GA, PA, TX and OR for our U.S. and Canadian dealers.
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