Items Tagged with 'dealership marketing'

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From the Field

Commentary: Reducing Friction

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
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Dealers Sound Off

Focusing on Education

Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
Art White of White’s Farm Supply says dealers can stand apart from Big Boxes as well as the internet through product knowledge and customer education.
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