A presentation from Ben Thorpe dissecting the findings of the 2024 Dealer Business Outlook & Trends. This is the only primary research that projects unit sales directly at the rural lifestyle dealer level. In this session Ben discusses:

  • How dealer sentiment progressed through the year and where we are vs. a year ago
  • What dealers are thinking about 2024, including what type of equipment is expected to drive the most growth and what equipment pricing they are expecting
  • What dealers have to say about the presence of electric equipment in the rural lifestyle industry
  • And more…