Using Special Events to Generate New Sales

JD St.Clair, salesperson for Heritage Tractor, Harrisonville, Mo., shares how special events lead to sales and the importance of leveraging the dealership's service team.

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf is managing editor of Rural Lifestyle Dealer. She was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

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Using Special Events to Generate New Sales

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Lynn Marcinkowski Woolf