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ARTICLES

Seeking Sources: Customer Clinics

By Rural Lifestyle Dealer Staff posted on November 14, 2018 | Posted in Best Practices, Rural Lifestyle Market

Do you host clinics or workshops for homeowners, rural lifestylers, landscapers or commercial contractors? If so, let's connect.

What Rural Lifestylers Want From you

Landscaping for Whitetails

Michigan hunter grows his deer management business by adding new equipment and developing promotional partnerships with his dealer.

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Rural Lifestyle Market

Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.

Season-to-Season

Williams Tractor: Drumming Up Winter Business Now

By Mike Wiles posted on September 1, 2017 | Posted in Dealership Marketing

See how Williams Tractor uses promotions and special events to bring in off-season revenue.

Messick’s Christmas Light Show Brings In Over $41,000 for Local Charities

January 5, 2017 | Posted in Dealer News

Over the past 4 years, the dealership has raised more than $120,000 for local charities through its annual holiday event.

Free eGuide

Dealer Marketing Strategies

| Posted in Dealership Marketing

Now is the time to drive more business to YOUR dealership through more effective marketing.

Season-to-Season: Heritage Tractor

Using Special Events to Generate New Sales

By Lynn Marcinkowski Woolf posted on June 21, 2013 | Posted in Best Practices, Event Coverage

JD St.Clair, salesperson for Heritage Tractor, Harrisonville, Mo., shares how special events lead to sales and the importance of leveraging the dealership's service team.

Marketing Strategy: October 25, 2011

October 24, 2011 | Posted in Dealership Marketing

Special events can help increase customer traffic to your dealership. These days, getting the word out about your event has never been easier. In addition to advertising in local media, your dealership's web site and social media pages can provide a valuable opportunity to promote a new event at your dealership.

Dealer Profile: Mid-State Equipment

Fresh Ideas Bring Customers in the Door

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.

By John Dobberstein posted on October 5, 2009 | Posted in Rural Lifestyle Market

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.