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There is a big difference between an order taker and a professional sales person. 

In today’s competitive marketplace where every dealership is competing for every sale it critically important to make sure your people are maximizing each opportunity to sell more equipment at better margins.

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Clements discusses some of the hiring tips he's picked up over his 30 years in the industry and how they can be used to create your own high performance sales team.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know