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We met up with Ebi Lange, chief executive officer of AS-Motor, at the 2017 GIE+Expo and began a discussion about how the rural lifestyle market in Europe compares with North America — and what North American dealers can learn from European dealers.

We continue the discussion in this podcast, digging deeper into the topics of technology. For instance, robotic mowers, are an example of a technology that has gained a foothold in Europe, while is just being established in North America.

Lange also comments on the explosive growth for battery-powered products in Europe and what needs to happen n terms of advancements in data collection software.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know