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Dealership Minds Summit Updates

Tyler Musson of Washington Tractor to Present at the 2018 Dealership Minds Summit

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.


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[Podcast] Expanding Views: Ebi Lange of AS-Motor on European Trends to Watch

In this episode of the <em>Rural Lifestyle Dealer</em> podcast, brought to you by Yanmar, we sat down with Ebi Lange, chief executive officer of the German-based AS-Motor to discuss how the rural lifestyle market in Europe compares with North America and what North American dealers can learn from European dealers.
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Ebi Lange, chief executive officer of the German-based AS-Motor to discuss how the rural lifestyle market in Europe compares with North America and what North American dealers can learn from European dealers.
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Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.
“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.
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