Dealers Sound Off: What one improvement can you make to help your dealership be more successful in the next 5 years?”

“As the business grows, an owner needs to grow their employees with it. This means training in leadership skills, fi nancial understanding and operational best practices. This type of training is required at multiple employee levels. With that, there needs to be employee acceptance of accountabilities in their respective positions. Many companies outgrow their employees’ skill sets, but this is more due to a lack of training vs. the belief that the employee cannot perform their duties,” says Trent Hummel, KeyAg Kubota, Red Deer, Alberta.

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Rural Lifestyle Dealer Podcast: UTVs & the Massive Missed Opportunity


A recent Rural Lifestyle Dealer podcast featured Steve Shankin, president of ViaLink and Seizmik. ViaLink consults with manufacturers on UTV development and Seizmik manufactures UTV accessories. Shankin discusses what he describes as “massive missed opportunities” for equipment dealers when it comes to selling UTVs and accessories. He says those shopping for UTVs are more like pickup truck buyers as opposed to tractor buyers.

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Rural Lifestyle Dealer’s 2018 Dealer Business Trends & Outlook Report Now Available


The 46-page Dealer Business Trends & Outlook Report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and more. It is the most comprehensive look at the growing rural equipment market. Please email Michael Ellis, publisher,, or Lynn Woolf, managing editor,, to receive a copy of the report.

New Video Series: Management Boot Camp by Bob Clements International


Bob Clements International’s Management Boot Camp is a 2-day event that covers critical areas equipment dealers need to master to be a high performance dealership. Bob and his team are sharing video footage from the event exclusively with Rural Lifestyle Dealer. The first segment in the video series highlights the three main areas managers need to focus on — people and processes as well as measuring, monitoring and adjusting. View the fi rst segment, The series is sponsored by Yanmar.


RLD Spring Contents