In case you’ve missed it, here’s a roundup of our most read items on RuralLifestyleDealer.com during the past month.

Articles about the effects of the steel tariffs made the top viewed items this month, including a piece on Deere’s assessment of Beijing’s tariffs and views from dealers.

Other items included recognition for Low Country Machinery and best practice items for dealership management, including a piece from Bob Clements on the question that salespeople need to ask at the start of the negotiation process.

Top 10 Most Viewed Online Stories in April:

1. Low Country Machinery Recognized by JCB as Dealer of Excellence

2. 3 Phrases Confident Leaders Use Every Day

3. Deere Assessing Impact of Beijing's New Tariffs

4. Dealer View: Effects of Steel Tariffs on Rural Lifestyle Market

5. 3 Ways to Boost Morale in Your Dealership

6. East Tennessee ATV & Powersports: All Work & All Play

7. 7 Business Lessons from Inventor of E-Z- GO Golf Cart, former Textron CEO

8. 1 Question to Improve Your Margins

9. Understanding Personality Types to Increase Sales Part 1

10. Dealer Outlook by Compact Tractor Brand

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Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Top 10 Rural Lifestyle Industry Stories in April 2018

This month's digital sponsors:

Laura Vietmeyer