TAMPA, Fla. — MacKinnon JCB was recently presented a JCB Dealer of Excellence award. This is an award the dealership earned for its continual growth in sales, parts and service business, as well as marketing efforts and promoting the JCB brand. The award was proudly presented to the team at the Tampa location by JCB North America’s SE Regional Business Manager, Alex Wood.
“We’re honored to have received this award from JCB. In 2018, we re-strategized our sales team to thoroughly cover more territory in Florida and Georgia, plus launched new marketing campaigns, a social media presence, as well as maximized our internal processes to ensure our customers’ needs are being met quickly and effectively,” says Chris Cantiello, Vice President of Construction Sales for MacKinnon JCB. “Thank you to the entire MacKinnon JCB team. Every individual at each of our locations had a part in earning this esteemed acknowledgment and we’re proud to say that 2018 was our best year ever!”
Since bringing on the JCB line in 2009 then earning the ‘New JCB Dealer of the Year’ award in 2010, MacKinnon JCB has been in the Dealer of Excellence category several times and has increased in sales each year. Their market share in Florida and southwest Georgia continues to grow, as JCB introduces new and exclusive products to the industry. Customers are finding benefits from JCB equipment that they’ve never experienced with other brands.
“With products like the Teleskid, the 220X excavator and the 505-20 compact telehandler, we are standing out against competitive brands,” Cantiello said. “It’s important for us to match our customers with the machine that is a perfect fit for their needs; and having equipment that no one else in the market can provide has been pivotal for our market share.”