Learn how Williams Tractor of Fayetteville, Ark., works with an area technical school and high school to find seasonal employees as well as others who later pursue a career at the dealership.

The digital edition of the Summer 2015 issue of Rural Lifestyle Dealer delivers the same great in-depth articles of the print issue, PLUS many interactive features that let you experience your issue in an enhanced way.

Don White, store manager at Rigg's Outdoor Power Equipment in Lafayette, Ind., talks about the importance of the customer. In a past position, White worked at a car dealership and he uses those experiences to ensure his staff is catering to the specific needs of each customer.

Don White, store manager of the Lafayette, Ind., location of Rigg's Outdoor Power Equipment, talks about the dealership's initiatives to partner with local businesses to offer discounts to employees. Riggs has partnered with the Subaru manufacturing plant in Lafayette to get employees of the plant discounts on equipment and service.

John Newman, assistant service manager for Heritage Tractor, Baldwin City, Kan., discusses how the service department communicates with each other and its customers.