Massey Ferguson, a worldwide brand of AGCO, announced a fresh new look for its iconic MF Triple Triangle logo and its new “Born to Farm” brand identity to celebrate its 175 year anniversary in 2022.

We sat down with Doug Vahrenberg, owner of Vahrenberg Implement, a one-store Massey Ferguson and RhinoAG dealer in Higginsville, Mo., and got his thoughts on key factors driving buying habits, what the most innovative equipment advancements have been in the past decade, and more. The 5 Questions With... series is brought to you by Altoz.

They finish an “in-town” job at 5 p.m., only to start their second job as a farmer as soon as they get home. Your customers with off-farm employment need durable, reliable equipment so they can profitably raise crops and livestock during their limited evening and weekend hours.