Rural Lifestyle Dealer magazine is celebrating our 10th year of covering the rural equipment market with this special anniversary issue. Congratulations to you as well for targeting this growing segment.
This wasn’t the year for groundbreaking new products at the recent Green Industry & Equipment Expo (GIE+Expo), but manufacturers at this year’s show still unveiled impressive enhancements and innovations.
Dealers often tell us one of their biggest challenges is finding good employees, especially service techs, and how this dilemma is limiting their growth.
Small talk is fine to start the interview, but get down to business and ask the right kinds of questions to uncover which candidate is the best fit for your dealership. A how-to story in the Wall Street Journal recommends focusing on four kinds of questions.
College sports is big business with a fan base just as big. The NCAA says it generated nearly $900 million in revenues during the 2011-12 season (the most recent figures released). Farm equipment manufacturers like Kioti and Mahindra are tapping into this trend to reach new customers.
Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership and found a new career. Read the feature in our summer issue.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.