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Lynn Woolf
From the Desk of Lynn Woolf

Could You Be Replaced?

By Lynn Marcinkowski Woolf posted on June 22, 2015 | Posted in Best Practices
The automotive market is a good one to watch for trends that might impact the rural lifestyle equipment market. Automotive dealers' wide customer base leads them to adopt marketing practices and technology earlier than equipment dealers. Consumers overall are spending an increasing amount of time online, so what's the auto industry doing to evolve its online strategies?
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Precision Ag Enters Turf Market

By Lynn Marcinkowski Woolf posted on June 8, 2015 | Posted in Dealer News
Precision agriculture technologies, which have dramatically changed production agriculture over the last decade or so, are now being introduced in the turf market, specifically in sprayers for golf course and turf maintenance. This market is benefitting from production ag technology and moving straight to individual nozzle control for chemical placement and comprehensive data gathering and analysis capabilities.
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Attracting Stellar Salespeople
From the Desk of Lynn Woolf

Attracting Stellar Salespeople

By Lynn Marcinkowski Woolf posted on June 8, 2015 | Posted in Best Practices
The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?
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Lynn Woolf
From the Desk of Lynn Woolf

Making Price Almost Irrelevant

By Lynn Marcinkowski Woolf posted on May 18, 2015 | Posted in Best Practices
What if you could talk to a customer about purchasing new equipment and not ever mention price? Unfortunately, that will probably never happen, but there are lots of ways to make price secondary, says Jan Johnson of the Landmark Performance Group.
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Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.

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