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Market Opportunities

Take Stock of Opportunities in the Nursery Market

Highlight reliability, simplicity and durability when selling equipment to nursery owners.
By Lynn Marcinkowski Woolf posted on April 10, 2013 | Posted in Rural Lifestyle Market
Sandwiched between the rural lifestyle market and the landscaping market is the nursery market. Nursery growers produce the shrubs, plants and trees rural lifestylers need to beautify their properties and landscapers need to complete residential and commercial projects.
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Notable and Quotable: Dealers Maintain Positive Outlook for 2013.

February 22, 2013 | Posted in Dealer News
Based on the results of the survey conducted by Rural Lifestyle Dealer in late November and December, nearly 90% (89.7%) of dealers serving the rural lifestyle equipment market believe their total revenues will be as good as or better than what they saw in 2012. Only 10.2% of survey respondents expect revenues to decline in 2013 vs. 2012.
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Branch Manager at Northeast STIHL to Succeed Burton as VP of Sales and Marketing

June 18, 2012 | Posted in Manufacturer News
Nick Jiannas will become vice president of sales and marketing at STIHL Inc., headquartered in Virginia Beach, effective July 1. He succeeds Peter Burton who has held the position since 1997 and is retiring after 30 years with the STIHL organization. Jiannas, who most recently served as the branch manager at Northeast STIHL, will be responsible for sales for the domestic and export markets, sales planning, new product development, all marketing programs, and branch operations throughout the U.S.
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KIOTI Tractor Enters Subcompact Tractor Market with CS2410

March 28, 2012 | Posted in Manufacturer News
KIOTI Tractor, a division of Daedong Industrial Company, Ltd., is pleased to announce their entry into the subcompact tractor market with the launch of their highly anticipated CS2410 model tractor. This new tractor model exponentially increases sales opportunities for KIOTI Tractor dealers throughout North America. Prior to the launch of the KIOTI CS2410, KIOTI primarily targeted homeowners with 5+ acres of land.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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