The parking lot outside PrairieCoast Equipment in Langley, Britich Columbia, was abuzz with chatter and smelling of barbecue as the John Deere dealer officially opened the doors to its new facility Tuesday. PrairieCoast has 10 John Deere locations.

Arends Bros. LLC Melvin, Illinois and Hogan Walker LLC Dwight, Illinois today announce the merger of their two companies into one new company named AHW Arends Hogan Walker.

Riesterer & Schnell Inc. has announced that it has completed the acquisition of Serwe Implement Co. Inc. The acquisition consists of two John Deere dealerships with locations in Campbellsport and Fond du Lac, Wis. This gives Riesterer & Schnell a total of 10 stores located throughout northeastern and north central Wisconsin.

farmers are an articulate group of consumers who share their buying experiences with friends and neighbors. A good part of what they know about products and equipment comes by way of word of mouth from others who own similar products or have had an experience with a specific retailer.

In preparation for the annual Dealer Business Trends & Outlook Report for the Winter 2012 edition of Rural Lifestyle Dealer, we are polling selected North American equipment dealerships to get their input about the market.

Social media is changing how we talk to our customers and how our customers talk to --Sara Steever and about us. The tools offer tremendous opportunities for your dealership, are fairly easy to use, and many are even free. In fact, you could begin posting updates on Facebook, sending tweets on Twitter and writing blogs today.

Social media is changing how we talk to our customers and how our customers talk to — and about — us.

Honda Power Equipment today announced a new agreement with John Deere (Deere & Company) to sell Honda premium power products at participating John Deere dealerships in the United States.

Agricon Equipment Co., has been named the number one Kubota dealership in the United States for a single store location. The