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Best Practices

Dealer Invests in Learning to be a Better Business Owner

By Lynn Marcinkowski Woolf posted on April 21, 2014 | Posted in Dealership Marketing

Toro's Lawnmower, Garden and Chainsaw Center has been in business for more than 42 years and Laura and Scott Toro have been running the business for more than 25 years. Despite their longevity, Laura Toro felt they could do more. And, as the person in charge of the finances, she wanted to better understand the business behind their business to help their dealership grow.

Dealer Profile

Browns Tractor and Turf: Reinventing a Dealership

Steve Brown bought a dealership and within 3 years added 3 new lines and changed the dealership's market strategy and identity.

By Lynn Marcinkowski Woolf posted on April 17, 2014 | Posted in Dealership Marketing

Steve Brown bought a dealership and within 3 years added 3 new lines and changed the dealership's market strategy and identity.

KIOTI Tractor Revamps its Parts Warehouse

February 25, 2014 | Posted in Manufacturer News

KIOTI Tractor , a division of Daedong-USA, Inc., announces the completion of an extensive update to its parts warehouse in an effort to increase efficiencies and better serve customers and dealerships. The overhaul, which took place throughout 2013, included a warehouse redesign, improvements on processing times and investments in stocking systems and packaging.

Owner of Coleman Tractor Company Elected to Serve as VP on Kubota's 2013 National Dealer Advisory Board

November 18, 2013 | Posted in Manufacturer News

Spencer Coleman of Coleman Tractor Company, with dealerships in Paris and Clarksville Tennessee, has been elected to represent the Southeast Division and serve on the 2013 National Dealer Advisory Board for Kubota Tractor Corporation.

Season-to-Season: Heritage Tractor

Heritage Tractor Drives Sales in Tough Times by Boosting Marketing, Filling Product Gaps

By Lynn Marcinkowski Woolf posted on November 18, 2013 | Posted in Rural Lifestyle Market

Rural Lifestyle Dealer's new series, "Season-to-Season," digs into the seasonal challenges and opportunities dealerships face in a typical year.

Winner Announced for Rural Lifestyle Dealer Survey Incentive

November 18, 2013 | Posted in Event Coverage

Rural Lifestyle Dealer thanks all the dealers who completed our 2014 Dealer Business Trends & Outlook Survey. The rate of response was excellent and well share all the trends and statistics in our upcoming winter 2014 issue.

From the Desk of Lynn Woolf

Take the 'Boring' Out of Holiday Promotions

By Lynn Marcinkowski Woolf posted on November 17, 2013

Holiday marketing is well under way in the retail world, with Black Friday just 10 days away.

Notable and Quotable: Too Focused on Small Segments

October 21, 2013 | Posted in Best Practices

"You can get too focused on small segments. At the end of the day, it really boils down to what is our return on sales?"

What Rural Lifestylers Want From You: Preserving the Prairie

A.J. Swanson invests in the equipment he needs to restore the land his family homesteaded in 1870.

By Lynn Marcinkowski Woolf posted on October 21, 2013 | Posted in Rural Lifestyle Market

A.J. Swanson says he's a lawyer, farmer and "someone who can spot a Canada thistle from a mile away.

Take the Lead: Assess and Take Action

By Monte Wyatt posted on October 21, 2013 | Posted in Rural Lifestyle Market

Define success for your people, strategies, execution and cash flow.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.