Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.

Farmers and ranchers were recently asked to rank how 15 different kinds of ag marketing influences their purchase decisions. Guess what ranked #1 in terms of helping them make the final decision to purchase? Dealers.