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Study Ranks Motorcycle, UTV Dealers for Website Effectiveness

September 10, 2018 | Posted in Dealer News, Data & Forecasts

This is the first year that the Pied Piper internet lead effectiveness study includes outdoor power equipment brands selling UTVs. See how the brands rank.

The UTV Buying Experience: Which Dealerships Do It Better & Why

BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third in the 2018 Pied Piper UTV Prospect Satisfaction Index.

By Lynn Marcinkowski Woolf posted on August 13, 2018 | Posted in Best Practices, Dealership Marketing, Rural Lifestyle Market

The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth.

Trending Now

August 8, 2018 | Posted in Product Innovations, Best Practices, Dealership Marketing

Here's a wrap-up of Trending Stories, including dealer investments, recent podcasts, an upcoming Bob Clements International Boot Camp, and our new series, "Dealers in Motion."

Dealer Profile

Gene's Power Equipment: Growing Through Loyalty

By Lynn Marcinkowski Woolf posted on June 1, 2018 | Posted in Best Practices, Dealership Marketing

Gene's Power Equipment takes advantage of testimonials to promote the dealership and has even established a promotional partnership with one of its customers.

What Rural Lifestylers Want From you

Landscaping for Whitetails

Michigan hunter grows his deer management business by adding new equipment and developing promotional partnerships with his dealer.

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Rural Lifestyle Market

Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.

Best Practices with Bob Clements: Sales

Why New Sales People Fail

By Bob Clements posted on March 20, 2018 | Posted in Best Practices

Source: Bob Clements International, Inc.

Most salespeople, especially new ones, fail for one reason; they don’t produce enough daily activity to get their business up and going.

Negotiating and Closing the Sale [Webinar]

March 20, 2018 | Posted in Best Practices, Rural Lifestyle Market

During this webinar, Bob will share specific ideas on how to overcome the price objections that sales people stumble over, the importance of developing negotiation packages using service and parts, and two simple techniques that will help close most sales. [To view any of our webinar replays, you must be logged in with a free user account.]

Best Practices with Bob Clements

The Nuts And Bolts of Technician Pay

By Bob Clements posted on February 19, 2018 | Posted in Best Practices

Source: Bob Clements International

One of the most important questions to think about when developing a compensation program is how much you can pay out as a total package for the service technicians. I use a simple formula in making that determination.

Seize the Opportunities Ahead

Dealers are forecasting increased overall and aftermarket revenue for 2018, backed up by a solid economy, and are investing in their businesses.

By Lynn Marcinkowski Woolf posted on January 27, 2018 | Posted in Data & Forecasts

Are you feeling good about 2018? You should be, based on the results of Rural Lifestyle Dealer’s Dealer Business Trends & Outlook survey. And, if you’re not, it’s time to make quick adjustments to tap into the momentum that other dealers are experiencing.

Takeaways from Bob Clements International's Management Boot Camp

By Lynn Marcinkowski Woolf posted on January 15, 2018 | Posted in Best Practices

Bob Clements International Management Boot Camp is underway in Kansas City this week. Here are some highlights to help you evaluate yourself as a manager and develop processes that lead to profitability.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.