Bart Sherwood has built a successful rural lifestyle destination store using his retail experience, personal brand and lean approach to operations.

Rex Collins of HBK Consultants & Associates addresses offers his advice in RLD’s “Fix My Problem” series, including making your dealership be the one place where every technician in the area wants to work.

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

The segment outperforms other manufacturers for 2 straight years in the Equipment Dealers Assn.’s 2017 Dealer-Manufacturer Relations Survey.

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.

The dealership has locations in Arkansas and Louisiana and expected to top $140 million in total sales in 2016.

What’s on your mind? What keeps you up at night? What is right or wrong with the rural equipment industry? In this new series, “Dealers Sound Off,” dealers bring up issues related to those questions and our goal is to generate ideas from other dealers who may be facing the same issues.

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.