Articles Tagged with ''Bad Boy''

Berman

Dealers ‘Sound Off:’ Doug Nord and Tim Berman

Two dealers share their thoughts on Big Box competition, service pricing strategies, brand loyalty, new products and more.
What’s on your mind? What keeps you up at night? What is right or wrong with the rural equipment industry? In this new series, “Dealers Sound Off,” dealers bring up issues related to those questions and our goal is to generate ideas from other dealers who may be facing the same issues.
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Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.
One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.
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What Rural Lifestylers Want From You: Daniel Unruh

Catching Up with Jordan Sales & Service, 2009 Dealership of the Year

Jordan Sales & Service of Post Falls, Idaho, was just 3 years old when it was named Rural Lifestyle Dealer’s Dealership of the Year in 2009. Today, the company is celebrating its 10th anniversary — the same milestone as Rural Lifestyle Dealer — and the fourth generation is now working in the dealership.
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What Rural Lifestylers Want From You

Looking for a ‘Helping Hand’

Retiree Daniel Unruh relies on two sets of equipment to maintain his home and recreational properties — and one reliable dealer.
Daniel Unruh and his wife, Patty, live the rural lifestyle, both at their home property outside of Spokane, Wash., and a recreational property in nearby Priest River, Idaho. The retired couple needs equipment to help with maintenance, improvement projects and reduce manual labor. Unruh has worked with several dealers over the years, but Jordan Sales & Service of Post Falls, Idaho, has won him over.
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Skid Steer Loaders

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.
In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.
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