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How to Sell

Selling Snow Removal Equipment & Improving Winter Cashflow

Snow removal equipment can offer sales and service revenue year-round based on proper stocking, early promotions and dedicated service teams.

By Mike Wiles posted on November 12, 2016 | Posted in Niche Markets

Succeeding in the market requires recognizing the preferred method of snow removal in your area; matching your equipment inventory with future snowfall; and having technicians willing to repair broken machines during cold weather.

2016 Dealership of the Year: Blue River Tractors of Durant, Okla.

Blue River Tractors earns Rural Lifestyle Dealer’s top honor in 2016 for its focus on customer service, marketing and approach to management.

By Lynn Marcinkowski Woolf posted on November 12, 2016 | Posted in Dealer News, Best Practices

Blue River Tractors of Durant, Okla., had its beginnings as a repair shop and the dealership continued its customer-first philosophy when it became a tractor dealership in 2010.

Season-to-Season: Power Centers of Madison

By Kim Schmidt posted on November 9, 2016

Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.

Gravely Partners with Yamaha on Launch of First-Ever Yamaha V-Twin EFI Engines for OPE Industry

Gravely and Yamaha have partnered to offer the first-ever Yamaha V-Twin EFI engine for the OPE industry. The engines can be ordered now and will be available in Spring.

By Kim Schmidt posted on October 17, 2016 | Posted in Manufacturer News

Gravely and Yamaha have partnered to offer the first-ever Yamaha V-Twin EFI engine for the OPE industry. The engines can be ordered now and will be available in Spring.

Download the GIE+Expo Mobile App

September 12, 2016 | Posted in Event Coverage

The mobile app, sponsored by Gravely, provides easy access to event schedules, the floor plan, exhibitor information, show announcements and social media posts.

Ariens and Gravely Matt Medden Vice President of Marketing

August 17, 2016 | Posted in Manufacturer News

Bonus Content: Earning Gold

August 17, 2016 | Posted in Manufacturer News

Three rural equipment manufacturers and 12 OPE manufacturers earned Gold Award recognition in the 2016 Dealer-Manufacturer Relations survey. Here are comments from many of those recipients on why they believe dealers recognized them.

Market Opportunities

Riding the Off-Road Trend

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Best Practices

The utility task vehicle (UTV) market grew 16% in 2014, 8% in 2015 and will grow this year, according to Power Products Marketing, a research and consulting firm that works with OEMs, suppliers and others.

Dealer-Manufacturer Relations Survey: Making the Grade

Rural equipment manufacturers score well on the 2016 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey.

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Data & Forecasts

Outdoor power equipment (OPE) manufacturers outperformed all other manufacturers in the 2016 Equipment Dealers Assn.’s (EDA) Dealer-Manufacturer Relations Survey. LS Tractor, a compact and utility tractor manufacturer, received the Dealer’s Choice award for tractor manufacturers. John Deere received the Dealer’s Choice Award for full-line manufacturers.

Choosing Which Lines to Carry

April 23, 2016 | Posted in Best Practices

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.