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Lynn Woolf
From the Desk of Lynn Woolf

No Easy Way Out

By Lynn Marcinkowski Woolf posted on January 29, 2015 | Posted in Best Practices
Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer
A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
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Amerequip Expanding Facility

April 30, 2014 | Posted in Manufacturer News
Source: Milwaukee Journal-Sentinel
Amerequip Corp., a manufacturer of equipment for the lawn-and-garden industry, is adding 35,000 square feet to its plant in Kiel, a move which is expected to create about 40 jobs.
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BRANDT Acquires Turfgrass Company

January 3, 2014 | Posted in Best Practices
BRANDT, a leading manufacturer of agricultural specialty products, announced today that it has a definitive letter of intent to acquire Grigg Brothers, a leader in the golf and sports turf industry since 1995.
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Commodity Classic and AG CONNECT Launch Collaboration

October 22, 2013 | Posted in Event Coverage
The Association of Equipment Manufacturers, the National Corn Growers Association and the American Soybean Association announce a new collaborative venture that joins two leading industry trade show experiences - Commodity Classic and AG CONNECT Expo & Summit - to provide an even better world-class experience and gathering place for all segments of agriculture.
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Propane Council Boosting OEM Partnerships, Continuing Incentive Programs

By Lynn Marcinkowski Woolf posted on October 21, 2013 | Posted in Rural Lifestyle Market
Paula Wilson, the new chair of the Propane Education & Research Council (PERC), outlines her priorities for growing the propane industry in this exclusive interview with Rural Lifestyle Dealer. She says that partnering with original equipment manufacturers (OEMs) on new applications tops PERC's priorities, along with increasing education and marketing efforts to landscape professionals and lifting the current federal restriction on PERC's consumer marketing.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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