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From the Field

5 Things We've Learned About the Rural Lifestyle Market

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Rural Lifestyle Market
This year, Rural Lifestyle Dealer marks its fifth year of publishing. We are proud to have been chronicling the rural lifestyle market from its early stages. People have credited us for bringing the term "rural lifestyle"? into the vernacular of dealers and manufacturers. We knew then and we know now: Dealers have questions about how to serve rural lifestyle customers, and Rural Lifestyle Dealer provides strategies to succeed.
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From the Desk of Michael Ellis

E15 Takes Another Step Forward ... or Backward?

By Michael Ellis posted on April 9, 2012
So the battle over E15 continues. Last week the Environmental Protection Agency approved the first applications to produce a gasoline blend with 15 % ethanol and 20 ethanol makers so far have registered to sell it. While this is a significant movement toward widespread distribution of E15, a number of hurdles remain to be cleared.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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