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Marketing Opportunities: Moving More Used Equipment

Learn strategies for increasing revenue from used equipment sales, including setting metrics, understanding demand and more.
By Lynn Marcinkowski Woolf posted on April 23, 2016 | Posted in Best Practices
The rural equipment market, both new and used, is not showing signs of the downturn being experienced now for production agriculture dealers. For instance, values for used tractors in the 100 horsepower or less range have been trending up in recent years, compared with an overall downward trend for used farm equipment, according to Machinery Pete’s Fourth Quarter 2015 Used Values Index.
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Dealer Profile

CNY Farm Supply: Diversifying to Beat the Competition

The CNY family of dealerships began by serving the ag market and expanded to serve the complementary segments of power sports, rental and storage.
By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market
In just 15 years, the Law family of Cortland, N.Y., has built a family of dealerships that includes CNY Farm Supply, CNY Power Sports, CNY Rental and CNY Storage. The dealerships, with their complementary equipment and services, beat the competition by meeting the needs of area farmers, rural lifestylers, homeowners, landscapers and others.
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Massey Ferguson and Woods Equipment Enter Into Agreement

September 15, 2014 | Posted in Best Practices
Massey Ferguson®, a tractor brand of AGCO (NYSE:AGCO), and Woods, an implement and attachment brand of the Farm, Ranch, and Agriculture Division of Blount International (NYSE: BLT), have joined together to provide the highest quality implements paired with the highest quality tractors.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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