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The Aftermarket Argument: Is it Fact, Fantasy or Fallacy?

With a cloudier outlook for ag equipment wholegoods sales, Mike Lessiter seeks dealer and major-line opinions — and their responses may surprise you.

By Mike Lessiter posted on January 30, 2025 | Posted in Best Practices

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

To the Point

Don’t Walk Past the Problem, Address It Now

By Kim Schmidt posted on November 17, 2024 | Posted in Best Practices

When asked about the origin of his leadership style, the late Gulf War General Norman Schwarzkopf answered, “I never walk past a problem. I never see something going wrong and forget about it. I always stop and confront it right there.”

To the Point

Roll Call: Integrity

To do the right thing at the right time in the right way requires strength, wisdom and understanding.

By Mike Lessiter posted on November 10, 2024

As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.

Ag Equipment’s Changing Marketing Tactics

By Tim Brannon posted on November 3, 2024

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

Observations on Dad’s Calling

By Mike Lessiter posted on September 5, 2024

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

Dealers Report Higher Outdoor Power Equipment Scores & Higher Satisfaction in 2024

Grasshopper & Wright Mfg. dominate NAEDA dealer-manufacturer rankings of OPE OEMs

By Mike Lessiter posted on August 5, 2024 | Posted in Manufacturer News, Niche Markets

Outdoor power equipment (OPE) manufacturers improved their year-over year dealer satisfaction scores in 2024.

Beatrice Lazarski Named 2024 Frank Lessiter Ag Media Scholar

May 9, 2024

Beatrice Lazarski is a Junior from Wauwatosa, Wis., studying Life Sciences Communication, Spanish and Psychology with a certificate in History. "I am so appreciative of the opportunities this scholarship has given me," Lazarski says.

Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

Lessiter Media Launches New Employment Recruitment Service

November 15, 2023 | Posted in Manufacturer News, Dealer News, Dealership Marketing, Rural Lifestyle Market

Lessiter Media recently released its new Employment Recruitment Service to offer comprehensive multi-media resources to streamline the ag equipment community’s recruitment process, offering a direct link between dealers and manufacturers and a targeted, engaged, and qualified audience.

Farm Equipment & Equipment Dealers Foundation Celebrate 55 Years with Scholarship Donation

October 12, 2023 | Posted in Dealer News, Best Practices

In celebration of Farm Equipment’s 55th anniversary, Farm Equipment and the North American Equipment Dealers Assn. (NAEDA) teamed up to donate $5,500 to the Equipment Dealers Foundation (EDF).

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Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

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