Dave Rodger, general manager of John Deere's Waterloo operations since 2007 - who has spent 22 years of his 35-year Deere career here and presided over a massive company reinvestment in its Waterloo facilties - is retiring effective July 1.

Exmark Manufacturing, the rural lifestyle Nebraska-based unit of the Toro Co. says Briggs & Stratton is violating a patent for a mulching mower deck with multiple blades.

Kubota Corp., Asia’s largest tractor maker, expects machinery sales in China to slow this year as the market is becoming saturated, President Yasuo Masumoto said.

New Ferris IS 2500Z Touts Diesel Power in Small Frame Unit, Could Be a Key Product for the Rural Lifestyle Market

Blount Earnings, Annual Forecast on the Rise, Possibly a Good Sign for the Rural Lifestyle Market

Toro Reports Lawnmower Sales are Revving Up, a Postive Sign for the Rural Lifestyle Market

Husqvarna Unveils Solar-Powered Mower, Could Be Interesting Product for Rural Lifestyle Dealers to Consider

Ariens Company has signed an agreement with W.W. Grainger, Inc., a supplier of maintenance, repair and operating (MRO) products serving businesses and institutions in the U.S.

Fiat Spinoff of CNH Set for December, May Affect Rural Lifestyle Dealers

Pervasive Software Inc. (NASDAQ: PVSW), a global leader in cloud-based and on-premises data integration, and IRON Solutions, Inc., the leading source of Equipment Market Intelligence™ used by the agricultural, industrial and outdoor power equipment industries in North America, announce their partnership at the Metamorphosis 2010 Executive Summit