All of the leaders we studied are inventors to some degree. They generate ideas or they strongly direct an invention process that is more than just innovation.

Think of a conversation where you're the only one talking. You have great things to share and the other person might be interested for a while. We have one-sided conversations all the time in marketing

While equipment dealers typically sell trailers as a sideline, rural lifestylers who buy a lot of machinery consider them primary equipment.

Communication expert Ellen LaRose outlines common obstacles you may be facing right now -- and strategies for overcoming them.

This expert bow hunter created an online hunting community, using a variety of equipment to develop a 310-acre whitetail deer habitat.

Blog, short for web log, is a communication tool that takes strategy, time and creativity. Done right, that time and effort can result in big benefits to your dealership.

An improving rural economy in the U.S. and Canada has equipment dealers who cater to rural consumers feeling optimistic about their opportunities for increasing sales revenue in 2012.

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.

The snow blowers are still parked for most of us who work at Rural Lifestyle Dealer's suburban Milwaukee office, but that's not true for everyone.

The respect and good service one couple gets from their dealership is enough to win nearly all of their equipment business. Whether you can consider Seboldt Farms a hobby or a job depends on which Seboldt you're asking.