Features

Change in Rural Population of Color 2010-2020
Part 2: Diversity & Inclusion

3 Reasons Why Diversity & Inclusion Should Matter to Your Dealership

Rural diversity is increasing and diversity and inclusion help target critical growth segments like millennials and Gen Z.
No matter where your dealership is located, in an urban area, whether it's on the outskirts of town where the city ends and the country begins, or in rural markets, these areas are becoming more and more increasingly diverse.
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Diversity & Inclusion are different
Part 1: Diversity & Inclusion

Why Diversity & Inclusion Matter to Your Dealership

Part 1 of this 3-part series, dispels 5 common myths surrounding diversity and inclusion.
More and more companies have become hyper-aware that being diverse and inclusive isn’t just a fleeting trend or an initiative to aspire to someday. It is a core competency that demands real attention, as there are tremendous benefits derived from businesses and organizations that embrace diversity and inclusion.
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2022 Rural Lifestyle Dealer Business Trends & Outlook

Uncertainty Cracks Dealer Optimism

Fewer rural equipment dealers are anticipating growth in 2022, a direct reflection of today’s volatile environment where labor, product supply and consumer demand are difficult to predict.

According to the results of Rural Lifestyle Dealer’s annual dealer survey, just one-third of dealers anticipate sales growth of at least 2% this year. That breaks a string of 5 straight years where at least half of dealers anticipated growth heading into the new year. 


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Big Picture

What Can Your Business Do to Retain Employees?

‘Recognize strong work performance’

With unemployment rates at a historical low nationally, a big question looms: how do businesses retain their staff? Dr. Trish Petak, Kansas Wesleyan University’s Associate Professor of Business and Accounting, offers a simple answer.


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RLD 5 Questions With

5 Questions with Viren Popli of Mahindra

Viren Popli, President and CEO of Mahindra, shares his thoughts on how the Covid-19 pandemic has impacted business, supply chains, human resources, and more.

In this installment of the 5 Questions With... series, we sat down with Viren Popli, President and CEO of Mahindra Ag and Mahindra Automotive North America. Mahindra sells tractors and SxSs at more than 500 dealerships. We got Popli’s thoughts on how the COVID-19 pandemic has impacted business, supply chains, human resources, and more. 


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RLD 5 Questions With

5 Questions with Jeff Bannister of American Landmaster

Jeff Bannister, president and general manager of American Landmaster, Columbia City, Ind., shares his thoughts on UTV dealerships, business challenges and how the company has evolved over the past 5 years.

We sat down with Jeff Bannister, president and general manager of American Landmaster, Columbia City, Ind. American Landmaster sells UTVs at nearly 200 dealers across the U.S. We got Bannister’s thoughts on what types of dealers do best with selling UTVs, recent business challenges, how American Landmaster has evolved over the past 5 years, and more. The 5 Questions With... series is brought to you by Altoz.


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RLD 5 Questions With

5 Questions with Bob Walker of Walker Mowers

Bob Walker, chairman of Walker Mowers, Fort Collins, Colo., shares his thoughts on the current state of the supply chain, buying habits in the market, equipment advancements, and more.

We sat down with Bob Walker, chairman of Walker Mowers, Fort Collins, Colo. Walker Mowers is a third-generation owned company that designs, manufactures, and sells Walker Mowers across the U.S. and in 28 countries. The 5 Questions With... series is brought to you by Altoz.


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RLD 5 Questions With

5 Questions with Kubota Dealer Doug Nord

Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years.
Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years. The 5 Questions With... series is brought to you by Altoz.


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