Features

Rural Lifestyle Dealer Exclusive Manufacturer Viewpoint: Zetor North America

Zetor’s Re-Launch Promises Simple, Hard-Working Tractors for Customers, Better Support for Dealers
Gary Bogart, general manager of Zetor North America, doesn't underplay the challenges Zetor faces in re-introducing its brand and reinvigorating its dealer network. However, in this exclusive interview with Rural Lifestyle Dealer, he shares how the company is making changes at the management, equipment and dealer levels to help Zetor grow.
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How to Sell

How to Grow Your Off-Season Service Business

Discounts, free pick-up and delivery, and on-farm visits help dealers promote seasonal service packages.
That first warm day in the spring is usually what sets off the spring rush. After that last lawn mowing in the fall, your rural lifestyle customers have stowed their mowers in the shed and shut the door for the winter.
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2013 Dealer Business Trends & Outlook

Dealers Maintain Positive Outlook for 2013

Consensus among dealers serving the rural lifestyle market is for a solid, stable year ahead.
It's probably all the talk about the "fiscal cliff" or a general uncertainty in the overall economy that seems to have businesses feeling they're operating in business limbo these days. But dealers selling equipment to hobby farmers, large property owners and professional lawn and landscape services are hanging on to a generally positive view about their business prospects for 2013.
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Communicate: Don't Dread Employee Meetings: Five Strategies to Increase Productivity

Executive Coach Monte Wyatt describes a bad employee meeting this way: "When people just meet and never decide anything. Or, every time we meet, we listen to people complain." Sound familiar? We've all been to employee meetings that are all talk and no action. We may be guilty of leading a few of those meetings ourselves. Let's make a pact. Starting today, no more employee meetings that waste time and get nothing done. Here are five strategies from Wyatt to make that promise a reality.
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The Big Picture

10 Leadership Practices to Stop Today

You might not feel it day-to-day, but business management is in a major transition. The old days of command-and-control leadership are fading in favor of what might be better termed a trust-and-track method, in which people are not just told what to do, but why they are doing it. More formally, we're moving from what was called "transactional" leadership to "transformative" leadership. And there's no turning back.
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