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How to Sell

Selling Snow Removal Equipment & Improving Winter Cashflow

Snow removal equipment can offer sales and service revenue year-round based on proper stocking, early promotions and dedicated service teams.
By Mike Wiles posted on November 12, 2016 | Posted in Niche Markets
Succeeding in the market requires recognizing the preferred method of snow removal in your area; matching your equipment inventory with future snowfall; and having technicians willing to repair broken machines during cold weather.
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Skid Steer Loaders

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.
By Mike Wiles posted on April 18, 2016 | Posted in Niche Markets
In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.
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Selling Utility Vehicles

How to Sell: Finding Success with Niche Products

Since the beginning of Rural Lifestyle Dealer, dealer-to-dealer advice has helped many enhance selling strategies and increase profits.
By Mike Wiles posted on January 25, 2016 | Posted in Niche Markets, Dealership Marketing
The goal of Rural Lifestyle Dealer’s “How to Sell” articles over the years has been to disseminate sales practices to help you sell more. By sharing the wisdom of your peers, we hope to help you increase sales and profits from niche rural lifestyle equipment.
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How to Sell

Stock on Hand Leads to Sprayer Success

By Mike Wiles posted on November 14, 2015 | Posted in Best Practices, Niche Markets
It may seem odd to discuss how to sell a product for which the selling season has ended. However, if you want to enter the sprayer business or if you’d like to step up your efforts, the time to start is now by ordering product for the 2016 season. Sprayers sell when weeds grow and most customers won’t wait for an order to be placed when purchasing. They want to take them home and put them to use.
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How to Sell

Selling Saws Better

Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
By Mike Wiles posted on August 6, 2015 | Posted in Niche Markets
Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
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Woods Precision Super Seeder

How to Sell: Seeders & Planters

Manufacturer partnerships, strategic promotion and highlighting versatility can bring a healthy sales harvest for seeders and planters.
By Cat Poland posted on April 17, 2014 | Posted in Niche Markets
Manufacturer partnerships, strategic promotion and highlighting versatility can bring a healthy sales harvest for seeders and planters.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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