Manufacturer News

Dixie Chopper Appoints GM and Expands Staff

On the heels of Dixie Chopper's recent acquisition by Jacobsen, a Textron (NYSE: TXT) Company, the mower manufacturer has appointed a new general manager and added four more employees to its growing sales and marketing divisions. The new key roles are part of Dixie Chopper's ongoing commitment to developing relationships with dealers, partners and customers.
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The Big Picture

Why Caterpillar Went From Conservative to Buzz-Building Content Marketing

Even if you don't know the difference between a backhoe and a bulldozer, chances are you've heard of Caterpillar. Formed out of the 1925 merger between the C.L. Best Tractor Company and Holt Manufacturing Company, it is one of the most recognizable industrial brands in the world. Until recently, though, you'd excuse the general public from not being able to recall any of the brand's advertising. And why should they? Industrial machines, equipment, and services don't exactly need ad time in prime time.
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