Manufacturer News

Explaining Ethanol

Corn-based ethanol has become the additive of choice for oxygenated fuel in the U.S. While that’s good news for the environment and the nation’s path to energy independence, ethanol can wreak havoc on small engines.
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From the Field: 2011 Will Be A Good Year

It's appropriate that the annual product Showcase issue runs in the same issue as our 2011 Rural Lifestyle Dealer Business Trends & Outlook report. Dealers are anticipating a good year, and many are interested in taking on new categories and brands of machinery.
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Marketing Matters

You've Got Customers!

E-mail outreach can bring in the leads you need to make the sales.
Whether you’re selling doughnuts, dog houses or all-terrain vehicles, one axiom holds true: making good conversation ultimately leads to making good sales.
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ARI Appoints New CFO

ARI (OTCBB:ARIS), a leading provider of technology?]enabled services that help dealers, distributors and manufacturers in selected vertical markets enhance revenue and reduce costs, announced today that Darin Janecek has been promoted to Chief Financial Officer.
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Engine makers sue over E15 use

Automakers and engine manufacturers are suing the U.S. Environmental Protection Agency over a rule that would allow the sale of gasoline blended with 15% ethanol.
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