Articles by Lynn Marcinkowski Woolf

Degagne Equipment Remains Strong as Single-Store John Deere Dealership

Scott Mcleod, owner of Degagne Equipment, Emo, Ontario, is the winner of the $100 gift card for participating in the RLD Business Trends & Outlook survey.
Scott Mcleod is the third generation owner of Degagne Equipment, a single-store John Deere dealership based in Emo, Ontario, just across the Rainy River from International Falls, Minn. Mcleod participated in RLD&’s 2018 Dealer Business Trends & Outlook survey and was the lucky random winner of the $100 gift card.
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What Rural Lifestylers Want From You

Agritourism Operation Meets Growing ‘Locavore’ Demand

Meuer Farm hosts as many as 25,000 visitors each year, educating them about locally-grown food and sustainable agriculture.
David and Leslie Meuer transitioned from milking 40 dairy cows and farming 150 acres to hosting as many as 25,000 visitors on their agricultural tourism (agritourism) operation near Chilton, Wis. They have successfully tapped into the “locavore” movement — consumers who seek locally grown or produced food — while fulfilling their dream of a sustainable farming operation.
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Dealership of the Year 2017 — Single-Store Recipient

Big Valley Tractor — Stockton, Calif.

Big Valley Tractor earns recognition by dominating its market, achieving strong revenue per employee and its ‘when do you want it delivered?’ attitude.

The Franzia family has a track record of successfully bringing new products to the market. Back in 1976, Louis and Josie Franzia, established a Bobcat dealership before many in the area even knew what a skid steer was. Their son, Don, joined the business the next year and catapulted sales for the next 40 years. Don and his wife, Nancy, saw a similar opportunity — and a much-needed chance at diversification — by taking on the Kubota line and creating Big Valley Tractor in 1998. The decision proved to be the right one for the dealership. Last year, Big Valley Tractor had a record year for sales and achieved 69% market share. This impressive performance and other business practices helped them earn the 2017 Rural Lifestyle Dealer single-store Dealership of the Year.


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From the Field

The Robots are Coming

Robotics are established in manufacturing facilities and are now making their way into our communities and crop fields and your customers’ properties. For instance, the U.S. House of Representatives unanimously approved the “Self-Drive” act to speed the deployment of self-driving cars without human controls and bar states from blocking autonomous vehicles. John Deere recently acquired robotics start-up Blue River Technology, maker of “see-and-spray” robots that affix to tractors.
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