Home / Authors / Lynn Marcinkowski Woolf

Articles by Lynn Marcinkowski Woolf

Proven Power Recruits Veterans for Service Team

Proven Power Inc., a Wisconsin-based John Deere dealership, is trying new ways to find employees, including seeking out veterans for their technical expertise as well as those from outside the industry who have a strong customer service background.
By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Best Practices
Proven Power Inc., a Wisconsin-based John Deere dealership, is trying new ways to find employees, including seeking out veterans for their technical expertise as well as those from outside the industry who have a strong customer service background.
Read More
GreatIdeas_logo.png

Try These Dealer-Proven Great Ideas

Rural Lifestyle Dealer is launching this “Great Ideas” series, sharing how dealers are solving issues that nag many others as well. In this kick-off feature, Proven Power, VineTech Equipment and Zimmer Power Equipment have researched, reached out and taken chances on new ways to recruit and retain employees as well as enhance their online reputation. See how they did it and adapt their ideas.
By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Best Practices
Many dealers say that finding good employees is the issue they are most concerned about and Proven Power Inc. has found another stumbling block along the way — getting people to show up for interviews.
Read More
RLD_WRLWFY_Kasey_Thren_3.jpg
What Rural Lifestylers Want From you

Landscaping for Whitetails

Michigan hunter grows his deer management business by adding new equipment and developing promotional partnerships with his dealer.
By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Rural Lifestyle Market
Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.
Read More
From the Field

Commentary: Reducing Friction

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Dealership Marketing
Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
Read More

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Videos

View More
Top Directory Listings
yanmar.png

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl.png

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

View More