Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Industry Perspectives

Q&A with Wells Fargo’s Mike Horak

Mike Horak is president of Wells Fargo Commercial Distribution Finance’s outdoor products group and he shares his perspective on the state of the industry and how independent dealers can win over mass retailers.
Rural Lifestyle Dealer recently talked with Mike Horak, head of Wells Fargo Commercial Distribution Finance's outdoor products group, about the state of the industry and advantages that dealers shouldn’t overlook when competing with mass retailers.
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Lynn Woolf

What Would 3-Minute Credit Approvals Mean for Your Dealership?

Flexiti Financial is offering Canadian outdoor power equipment dealers a mobile credit solution with streamlined approvals. How easy or cumbersome are credit approvals at your dealership?
Flexiti Financial is offering Canadian outdoor power equipment dealers a mobile credit solution with streamlined approvals. How easy or cumbersome are credit approvals at your dealership?
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Lynn Woolf

What if Walmart Started Selling Compact Tractors?

Another box store has started selling compact tractors. There will always be competition from mass retailers, so you need to know what you sell that they don’t.
Another box store announced that it is selling tractors — this time, it’s Rural King. The company has started branding TYM tractors and began selling 10 models ranging from 19-55 horsepower at 7 pilot stores this spring, with plans to sell throughout its 100-store network.
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