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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Articles

ARTICLES

Dealer Business Trends & Outlook

Rural Lifestyle Market Still Positive for 2020

Annual survey shows dealers are positive about total revenues and aftermarket revenues, as well as zero-turn mower sales.

By Lynn Marcinkowski Woolf posted on February 5, 2020 | Posted in Manufacturer News, Data & Forecasts, Rural Lifestyle Market

The trend toward moderated optimism for the rural equipment market that showed up in 2019 looks to continue this year, with aftermarket revenue and zero-turn mowers being growth drivers in 2020. This is based on responses from dealers across North America in Rural Lifestyle Dealer’s 12th annual Dealer Business Trends & Outlook Report.

Learn What OSHA is Focusing on for Workplace Safety

By Lynn Marcinkowski Woolf posted on February 5, 2020 | Posted in Best Practices, Safety Resources

Glorianna Corman, risk management consultant for KPA, outlines what OSHA inspectors are particularly focused on as well as areas that many businesses overlook when it comes to safety.

Open Mic Time: Manufacturer Acquisitions

By Lynn Marcinkowski Woolf posted on February 4, 2020 | Posted in Manufacturer News, Rural Lifestyle Market

Manufacturer consolidation continues in the rural equipment industry. Check out this round-up of acquisitions and share your comments on the impact for your dealership — positive, negative or will you need to wait and see?

Legal Watch

Analyzing Implications of the Shylah D. Beall v. Deere & Co., P&K Equipment Civil Suit

By Lynn Marcinkowski Woolf posted on January 28, 2020 | Posted in Manufacturer News, Dealer News, Safety Resources

Natalie Higgins, vice president of government relations and general counsel for the Equipment Dealers Assn., provides an analysis of the case in which Deere & Co. was ordered to pay $5 million in a civil suit following a tractor-related death.

[Podcast] 2020 Economic Forecast: Make the Most of the Impending Recession & Upturn

This episode of the Rural Lifestyle Dealer podcast features a conversation I had in late December with Alex Chausovsky of ITR Economics. We take a look at what to expect from the economy in 2020 and beyond. We’re facing a slight downturn in the first half of the year, he says, followed by an upturn in the second half of the year.

By Lynn Marcinkowski Woolf posted on January 21, 2020 | Posted in Best Practices

Seeking Guest Bloggers

By Lynn Marcinkowski Woolf posted on December 31, 2019 | Posted in Best Practices

Do you have an opinion, idea or question that you want to share with fellow dealers? Rural Lifestyle Dealer extends the invitation to be a guest blogger.

4 Reasons to Be Thankful You’re a Rural Equipment Dealer

By Lynn Marcinkowski Woolf posted on November 25, 2019 | Posted in Rural Lifestyle Market

During this week of Thanksgiving, I wanted to share reasons to be thankful to be in the rural equipment industry. My hope is that these thoughts might give you a boost going into the final weeks of 2019 so you can celebrate a stellar year.

Invitation to Present at the 2020 Dealer Success Academy

By Lynn Marcinkowski Woolf posted on November 19, 2019 | Posted in Best Practices, Dealership Marketing

Planning is underway for the 2020 Dealer Success Academy. Would you like to present on something you're doing at your dealership?

5 Steps to Developing a Marketing Plan + Funding it

By Lynn Marcinkowski Woolf posted on November 19, 2019 | Posted in Best Practices, Dealership Marketing

RLD’s 2-part Marketing Matters series with industry marketing veteran Cleo Franklin continues with a doable approach for developing a marketing plan, for dealerships of any size. Franklin also looks at how to set a budget so that your plan actually brings results.

3 Simple Questions to Improve Your Marketing’s ROI

By Lynn Marcinkowski Woolf posted on November 11, 2019 | Posted in Best Practices, Dealership Marketing

This 2-part Marketing Matters series with industry marketing veteran Cleo Franklin kicks off with a simple way to improve your marketing by asking customers 3 simple questions and then tracking that data.

View All Articles by Lynn Marcinkowski Woolf

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.