Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Lynn Woolf
From the Desk of Lynn Woolf

Half of You Know Something the Rest Don't

This is the ninth year that Rural Lifestyle Dealer has compiled and shared the most comprehensive look at equipment trends in the rural lifestyle market. We summarized the findings from our 2015 Business Trends & Outlook Report in our winter issue — sharing that nearly 84% of the responding dealers expect revenues to be as good as or better than last year.
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Lynn Woolf
From the Desk of Lynn Woolf

No Easy Way Out

A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
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