Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

Lynn Woolf
From the Desk of Lynn Woolf

Excel Production Up 20%, New Products Soon to be Unveiled

The past 2 years have meant new product introductions, awards and a new retail marketing strategy for Excel Industries. Rural Lifestyle Dealer was on hand when Excel introduced its Raptor lineup in September 2012 and again when Kansas Gov. Sam Brownback recently recognized the company as exporter of the year.
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Lynn Woolf
From the Desk of Lynn Woolf

It's Now or Never

The spring selling season brings excitement back into the dealership. The optimism your customers feel about working on their properties rejuvenates your sales team and those quotas seem much more obtainable. However, your sales team, no matter how good they are, can't carry a dealership.
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Manufacturer Perspectives

Kioti Expects to Double Number of Dealers by 2018

Kioti acquired its largest number of new dealers in 2013 since becoming a direct distributor for the North American market and realized a sales growth of more than 10% last year. What's behind the growth and what's ahead for Kioti? Rick Snyder, vice president of sales and marketing for Daedong-USA, Kioti Tractor Division, shares background and a look ahead with Rural Lifestyle Dealer.
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Best Practices

Dealer Invests in Learning to be a Better Business Owner

Toro's Lawnmower, Garden and Chainsaw Center has been in business for more than 42 years and Laura and Scott Toro have been running the business for more than 25 years. Despite their longevity, Laura Toro felt they could do more. And, as the person in charge of the finances, she wanted to better understand the business behind their business to help their dealership grow.
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