Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

ARTICLES

From the Field

Beat the Industry Outlook in 2013

Dealers have spoken and the rural lifestyle market outlook is good - not outstanding - but good. This is according to results from our sixth annual Dealer Business Trends & Outlook survey. A majority of dealers say 2013 results should be as good as or better than last year, but no significant increases in revenue.
Read More

McCormick USA's New Chief Pledges Support to Dealers, Focus on Products

Tiago Bonomo, new president and CEO, says McCormick will focus on dealer network, pushing tractor quality over gaining market share.

Tiago Bonomo, McCormick USA's new president and chief executive officer (CEO), says he doesn't have the traditional five-year business plan. What he does have is a strategy focused on these two goals:

  • Strengthen McCormick's existing dealer network.
  •  Stay focused on selling the quality of McCormick's complete tractor line, without worrying about having the largest market share.

Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings