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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Articles

ARTICLES

Safety Resources

Binkley & Hurst Shares 'ABCs' of Skid Steer Loader Safety

By Lynn Marcinkowski Woolf posted on May 8, 2019 | Posted in Safety Resources, Dealer-to-Dealer Resources

The dealership, which has 6 locations in Pennsylvania, Virginia, Delaware and Maryland, offers this safety document they use in safety presentations.

Retail Expert Joins 'Fix My Problem' Panel

By Lynn Marcinkowski Woolf posted on April 24, 2019 | Posted in Best Practices

Turn to Paige Wittman of Miller Wittman Retail Design Group for any questions you have or challenges you're facing related to retail operations.

Shooting at Excel Industries: Looking Back & Moving Forward

By Lynn Marcinkowski Woolf posted on April 22, 2019 | Posted in Best Practices, Safety Resources

Paul Mullet, one of the owners and retired CEO and president of Excel Industries Inc., shares with Rural Lifestyle Dealer how they coped with the aftermath of the mass shooting at its Hesston, Kan., headquarters in February 2016.

Dealer Success Academy

5 Ways to Increase UTV Sales

By Lynn Marcinkowski Woolf posted on April 17, 2019 | Posted in Best Practices, Niche Markets

Don’t take accessories off the vehicle if the customer objects to the setup. Instead, redirect them. Learn other ways to increase UTV unit and accessory sales.

Pledging to Provide Safety Resources

By Lynn Marcinkowski Woolf posted on April 16, 2019 | Posted in Dealer News, Best Practices

Here's how we will support your efforts to ensure your team works safely and efficiently, every day.

Increase UTV Revenues by Knowing These Facts

Data shows that UTV customers are looking for models complete with accessories and upgrades — and are not generally price conscious.

By Lynn Marcinkowski Woolf posted on April 15, 2019 | Posted in Best Practices, Niche Markets

Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.

See How Suchomski Equipment Gets More from Used Equipment Sales

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices

Within 60 miles of his dealership, Jeff Suchomski competes with 9 John Deere dealerships, 7 New Holland dealerships and 12 Kubota dealerships. See how he competes on used equipment.

Turn Your Website into a Virtual Location

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices, Dealership Marketing

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

Increasing Sales with an Effective Retail Strategy

Retail design expert Paige Wittman shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

By Lynn Marcinkowski Woolf posted on April 9, 2019 | Posted in Best Practices, Dealership Marketing

Retail design expert Paige Wittman of Miller Wittman Retail Design Group shares how your showroom can highlight your professionalism and build customers’ confidence in buying from you.

Q&A

Q&A: What Are You Doing to Cut Costs?

By Lynn Marcinkowski Woolf posted on March 8, 2019 | Posted in Best Practices

Many experts see a lull ahead for the economy and dealer forecasts also show some moderation. It's always a good time to watch expenses, but especially now with uncertainty ahead.

View All Articles by Lynn Marcinkowski Woolf

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How We Did It Docuseries: Worksaver (part 1)

Watch part one of an extended three-part video interview with Tim and Tom Burenga in this episode of the “How We Did it” Docuseries.

Click here to watch Part 2.
Part 3: Coming Soon
Full Docuseries: farm-equipment.com/innovators-docuseries

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.